Armour Debuts New “Great Moms” Promotion With Help From Jacobs Agency
CHICAGO, June 23, 2016 – Jacobs Agency is proud to have been chosen to launch Armour Great Moms, a fully integrated promotion that will not only boost sales but also give back to the community.
Armour came to Jacobs Agency needing a fully integrated promotion to support sales efforts in key focus periods. Both the creative team and account side of Jacobs Agency worked hard to create a promotion that would meet Armour’s set of unique needs.
The Great Moms promotion involves every aspect of the Armour brand, including PR, packaging graphics, consumer sweepstakes and social media. Great Moms will be celebrated by key retailers across the country, encouraging consumers to interact with the brand. Consumers are encouraged to buy specially-marked packages of Armour products that support the Great Moms campaign, benefiting the cause while boosting sales. Additionally, the Great Moms promotion features the recognizable Armour red, continuing an effort to provide Armour with a more recognized and streamlined brand face across all products.
Through the joint efforts of Armour and Jacobs Agency, Great Moms across the nation will be recognized for their hard work through a variety of prizes, including up to $5,000 worth of free groceries.
“Armour has a long history and heritage of being a central part of family meal time and being a great solution for moms putting enjoyable meals on the table for their families. We are thrilled for Armour to celebrate the Great Moms who everyday are doing extraordinary things for their families and the communities around them. We look forward to championing and celebrating Great Moms across the country,” said Chuck Gitkin, Senior VP, Marketing, Smithfield Foods.
The Armour Great Moms Sweepstakes will continue through November 30th.
About Jacobs Agency
Fiercely independent, Jacobs Agency believes that great results are the product of great ideas. Born from their clients’ objectives, Jacobs Agency creates targeted advertising that cuts through today’s tangled marketing landscape and reaches consumers with engaging messages that move hearts and products. To find out how, visit jacobsagency.com.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Cook’s®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly’s®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
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