Jacobs Agency Is New Home of Baird & Warner Advertising Account
CHICAGO – June 21, 2016 The job of rebranding Baird & Warner was given to Chicago’s award-winning Jacobs Agency in December of 2015. Since then, Jacobs Agency has been working closely with the Baird & Warner marketing team to research and develop a campaign that not only reaches consumers, but also existing and future agents.
The new “Easier” themed campaign is now being launched in the Chicago market through executions in print, OOH, digital and television.
“Our collaboration with Jacobs Agency has resulted in breakthrough creative that brings home our historical point of difference,” said Peter Papakyriacou, Vice President, Marketing & Communications at Baird & Warner. “Very simply we make buying and selling homes easier. Easier for our customers. Easier for our agents. We’ve worked hard to give our agents the right tools to simplify the process, resulting in more time for both parties to enjoy their lives and less time stressing.”
The Jacobs Agency creative team developed strategic executions that bring to life the message of easier through engaging graphic treatments and simple copy using Baird & Warner’s black and yellow logo colors. From showing how easy it is to solve an all yellow Rubik’s Cube to finding a giant needle in a haystack, the campaign communicates how Baird & Warner takes a process that is perceived as extremely difficult and makes it so much easier. Internally, Baird & Warner is using the campaign’s easier message to reinforce why it is consistently named as one of the best places to work in Chicago.
Externally the goal of the new advertising is to drive current and potential clients to Baird & Warner’s award-winning brokerage website or call one of its best in class agents. It is at that touchpoint where the Baird & Warner easier message is personally experienced through its simple transparency that takes the hassle out of choosing, contracting and financing a home. Baird & Warner’s industry leading guidance and flexibility means fewer headaches and makes the whole process easier.
“Peter and I have been talking for years about working together,” said Tom Jacobs, President, Jacobs Agency. “Once he decided to rebrand Baird & Warner we felt the time was finally here to begin our partnership. Guided by both agent and customer research we feel we have jointly created some very compelling advertising that drives home Baird & Warner’s “easier” message in a truly memorable fashion. We see this as a great first step in a long and mutually rewarding relationship.”
About Jacobs Agency
Fiercely independent, Jacobs Agency believes that great results are the product of great ideas. Born from their clients’ objectives, Jacobs Agency creates targeted advertising that cuts through today’s tangled marketing landscape and reaches consumers with engaging messages that move hearts and products. To find out how, visit jacobsagency.com.