Jacobs Agency Kicks Off Patrick Cudahy and Packers Partnership
CHICAGO, September 20, 2016 — This summer, Jacobs Agency headed to Wisconsin and kicked off the new partnership between Patrick Cudahy Bacon and the Green Bay Packers. From the Wisconsin State Fair to a Packers Sweepstakes, Patrick Cudahy’s first season as the official bacon of the Green Bay Packers has been extremely successful.
When fans head over to Lambeau Field, they will be delighted to find a Patrick Cudahy Fan Walkway. With a photo station and brand ambassadors, the walkway is the perfect way for fans to start their game day. Once inside Lambeau Field, they will find the Pack House, a concessions stand filled with recipes featuring Patrick Cudahy Bacon. The Pack House is a huge hit with items such as the Ultimate Bacon Burger, a Bacon and Cheddar Stuff Jumbo Brat, Bacon Cheese Curds, and bacon wrapped baked potato called the “Pig Skin”.
Extending the campaign even further, Jacobs Agency crafted point of sale pieces to bring the Official Bacon of the Green Bay Packers even more press. The pieces highlight the Pack House menu items, tempting shoppers to buy the bacon products needed so they can try the recipes out at home. With radio spots airing in Wisconsin through December, the love of Cudahy bacon will stay strong through the next season.
To get fans even more excited for the partnership with the Green Bay Packers, Patrick Cudahy has a Sweepstakes through November sixth. Fans can visit PatrickCudahy.com for a chance to enter to win several prizes. Third place winners receive free bacon for a year, second place winners will receive autographed Packers merchandise, and the grand prize winners will receive tickets to the December fourth Packers game at Lambeau Field, along with pre-game food and drinks at one of the famed Tundra Trio houses.
“We’ve given it our all for this partnership,” said, Flora Caputo, Executive Creative Director of Jacobs Agency. “Patrick Cudahy and the Green Bay Packers are two legendary brands in Wisconsin, making a powerhouse pair for in-store activations and buzz. There really is nothing that goes better together than bacon and football.”
Jacobs Agency is 40 strong and still growing, with a full service offering for top brand name local and regional clients including Smithfield Foods, Amtrak, Insurance Auto Auctions and Baird & Warner.
Now as then, Jacobs Agency remains a fiercely independent Chicago based full service agency.
About Jacobs Agency
Fiercely independent, Jacobs Agency believes that great results are the product of great ideas. Born from their clients’ objectives, Jacobs Agency creates targeted advertising that cuts through today’s tangled marketing landscape and reaches consumers with engaging messages that move hearts and products. To find out how, visit
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