Contact Us

Jacobs Agency Launches Armour Rebrand

CHICAGO, June 22, 2016 – Chicago’s Jacobs Agency is proud to announce the debut of a new campaign that breathes life into the historic Armour brand. Armour has been providing convenient, quality meal solutions for everyday families for over 150 years.

Armour tapped the award-winning Jacobs Agency to develop a campaign that effectively communicates the Armour brand promise of “We make it easy, you make it great.” Jacobs Agency responded with a new campaign that not only communicates Armour’s promise, but also delivers an eye-catching and unified campaign that showcases Armour’s most popular items.

The Jacobs Agency creative team brings the focus back to the product with a unifying tone they have named “Playful Simplicity.” The campaign features uncomplicated yet delicious shots of Armour’s most popular products against a field of recognizable Armour red. The products are paired with concise, quirky captions such as “Mmm, meatball” and “School Bell, Dinner Bell.” The campaign succeeds in bringing the focus back to Armour’s top products, which include pepperoni, frozen meatballs, and LunchMakers meal kits.

In a world filled with clutter, the “Playful Simplicity” campaign brings the focus back to the product. The national Armour campaign will address a wide range of consumers through multiple media outlets, including billboards, social media, and in-store advertisements.

“Armour is a brand with a rich heritage and strong equity with consumers, and this breakthrough campaign brings renewed interest and attention to the brand and its line of high-quality products,” said Chuck Gitkin, Senior Vice President, Marketing, Smithfield Foods.


About Jacobs Agency

Fiercely independent, Jacobs Agency believes that great results are the product of great ideas. Born from their clients’ objectives, Jacobs Agency creates targeted advertising that cuts through today’s tangled marketing landscape and reaches consumers with engaging messages that move hearts and products.  To find out how, visit

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, Cook’s®, John Morrell®, Gwaltney®, Kretschmar®, Margherita®, Curly’s®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit

For questions and assistance:

Jacobs Agency



Jacobs Agency

At Jacobs Agency we like to keep it simple. We’re more objective-based than knee-jerk based. We deliver results not rhetoric. Our clients seem to like that better. Results seem to spend better. Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.