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Jacobs Agency Nets Two Horizon Interactive Awards

CHICAGO, April 28, 2014 — Jacobs Agency has been honored with two silver Horizon Interactive Awards for developing the Aldera website and brand launch video. The Horizon Interactive Awards is a prestigious international competition that recognizes outstanding achievements in interactive media.

Aldera, a leading provider of core administration solutions for healthcare payers and administrators, tapped Jacobs Agency to help them rebrand and rename the organization, formerly known as Healthation. Upon establishing the new brand name and visual identity, Jacobs Agency reimagined Aldera’s web presence to inform and engage the target audience. The Agency also developed and produced a corporate launch video for to tell the story of Aldera’s new brand for internal and external stakeholders.

“We’re very excited and honored to receive two silver Horizon Interactive Awards for our Aldera work,” said Flora Caputo, VP and Executive Creative Director. “It’s incredibly gratifying to know that our brand work has been successful not only for Aldera, but for the Agency as well. We owe a big thanks to our client at Aldera for this opportunity. Congrats to all!”

The Horizon Interactive Awards honors the best in websites, video, online advertising, print media and mobile applications. Each year, this program receives thousands of entries from all over the world. Submissions are judged by an esteemed panel of industry professionals from diverse multi-media, graphic design and marketing organizations.


About Jacobs Agency

Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit



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Jacobs Agency

At Jacobs Agency we like to keep it simple. We’re more objective-based than knee-jerk based. We deliver results not rhetoric. Our clients seem to like that better. Results seem to spend better. Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.