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Jacobs Agency Supports HIMSS Annual Conference for 4th Consecutive Year

CHICAGO, March 4, 2013 — HIMSS13 kicks off today in New Orleans with the help of Jacobs Agency. Every year, HIMSS’ annual conference brings together thousands of IT professionals, clinicians and healthcare executives from around the world. For the fourth consecutive year, HIMSS had relied on Jacobs Agency to develop a theme, visual identity, messaging platform and extensive marketing support for the conference and a number of specialty programs.

New this year, HIMSS13 features the theme Health IT: Right Time. Right Place. It’s On, a hard-hitting, attitudinal line meant to rally attendees. Visually, HIMSS13 graphics feature original photography juxtaposed against intersecting, three-dimensional planes to symbolize the confluence and urgency of impending healthcare mandates and industry reform. Jacobs Agency extended HIMSS13 branding across all materials for the conference, including collateral, signage, online and direct mail elements.

Jacobs Agency also supported a number of HIMSS13 specialty programs, including HIT X.0, Leading from the Future, and the Summit for Healthcare Information and Financial Technology.

“Given the complex topic and breadth of target audiences for HIMSS13, developing marketing communications for this event is a process,” said Addie Pain, Senior Account Manager at Jacobs Agency. “Our focus each year – and especially in 2013 – is to communicate the relevance and critical nature of attending this event, all while laddering up to the umbrella HIMSS brand.”

This year, HIMSS expects close to 30,000 people will attend between the physical show and the new virtual conference.


About Jacobs Agency

Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit



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At Jacobs Agency we like to keep it simple. We’re more objective-based than knee-jerk based. We deliver results not rhetoric. Our clients seem to like that better. Results seem to spend better. Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.