Jacobs Agency Tasked to Refine Forsythe’s Brand
CHICAGO, February 5, 2013 — Forsythe Technology, Inc. has engaged Jacobs Agency to refine its brand so that it better reflects the organization’s evolving market position and value proposition. Since 1971, Forsythe has been helping clients optimize information technology (IT) spending, minimize risk and improve performance.
In response to the ongoing transformation taking place in the marketplace and in the IT industry, Forsythe has focused in recent years on significantly expanding its advisory and professional services offerings, including the recent acquisition of two companies. In September 2012, Forsythe acquired Mentora Group, Inc., a provider of managed hosting, managed services and application performance testing. Forsythe also brought on SOS Security, a leading provider of information security solutions and services, in August 2012. These developments have ushered in the opportunity for Forsythe to reexamine its brand and messaging.
“Our recent business acquisitions and the expansion of our existing services offerings are part of a transformational step for our company,” said Grace Bulger, Vice President of Marketing at Forsythe. “We help our clients solve a range of complex IT and business challenges, and are moving towards being a solutions provider from a service provider. We measure our success by the outcomes we help our clients achieve. Translating this technology- and people-intensive endeavor into a credible, understandable brand and message is difficult. We are turning to Jacobs Agency for their expertise in this area. Our desired outcome is to be a name and a brand that is not only trusted, but also easily recalled and explained.”
Following an assessment phase where background research, competitive information and key stakeholder inputs will be gathered, Jacobs Agency will develop a new positioning statement and visual identity for Forsythe that will build upon the company’s existing credibility, while bringing to life Forsythe’s unique value as a trustworthy expert.
“This is an ideal time for Forsythe to refine their brand,” said Cid Stanford, Senior Account Manager at Jacobs Agency. “It’s an exciting time to help them better align their visual identity and message with their new strategic growth priorities. We’re pleased to facilitate this evolution.”
Forsythe’s refined brand is slated to launch at the end of Q1 2013.
Founded in 1971, Forsythe is a North American information technology (IT) infrastructure integrator. Forsythe’s clients include 30 of the Fortune 100 and many other Fortune 1000 companies. Organizations across all industries come to Forsythe for help with optimizing the cost and managing the risk of their IT while improving performance. Forsythe provides independent IT and business consulting services, technology financing services, and value-added reseller services for all the leading IT manufacturers. Forsythe is privately held and 100-percent employee-owned, with more than 900 employees in more than 50 offices throughout the U.S. and Canada. For more information, visit www.forsythe.com.
About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit www.jacobsagency.com.
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