Jacobs Agency Wins Bid to Build Awareness for Nicor Gas Energy Efficiency Program
CHICAGO, March 6, 2013 — Jacobs Agency was recently awarded year two of the Nicor Gas Energy Efficiency Program awareness campaign. Jacobs Agency pitched the business in Q3 2012, and launched the integrated campaign in September 2012.
Jacobs Agency, the 15-year-old award-winning marketing communications firm based in Chicago, brings a wealth of relevant experience in the utilities industry to Nicor Gas, having worked for years with clients such as Peoples Energy, ComEd, Exelon Energy, We Energies, Comcast, NIPSCO, and others.
“In pursuit of a new agency, we were particularly interested to find an Illinois-based firm with a track record of successful work and experience in the utilities industry,” said James Jerozal, Managing Director of Energy Efficiency at Nicor Gas. “Of the agencies we considered, Jacobs Agency’s combination of utility experience, strategic success and creative vision emerged as the best fit to help us promote our program.”
To meet the communications objectives of building awareness and securing participation in the Nicor Gas Energy Efficiency Program, Jacobs Agency developed an integrated marketing communications plan that includes a mix of mass media and public relations. The campaign targets homeowners and business customers with Nicor Gas’ northern Illinois footprint.
“We are thrilled to have the opportunity to collaborate with Nicor Gas in an effort to expand the success of their Energy Efficiency Program while delivering value to its customers,” said Tom Jacobs, President at Jacobs Agency. “With our Through the LinesSM engagement approach to integrated communications, I think we are in a unique position to help Nicor Gas connect with its customers, and in turn, make a positive impact on energy usage and our environment.”
Currently, the campaign is running in the Chicago market and includes radio, online, search, events, print, and public relations. It is scheduled to run through May 2013.
About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit www.jacobsagency.com.
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