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Jacobs Agency Wins Idealease Brand Refresh

CHICAGO, February 18, 2013 — Idealease, Inc. has chosen Jacobs Agency to refresh its brand identity. Idealease is North America’s premier truck leasing and rental company, serving fleets of all sizes with a customer-focused attitude and a dedication to keeping costs low.

Jacobs Agency will begin the brand refresh process with an assessment phase that examines Idealease’s customers and sales members, as well as the market, to understand the company’s current market position. Findings from this phase will inform the brand’s position and identity. Jacobs Agency will also help Idealease plan the internal and external launch of the brand.

“Though Idealease has a strong market share and dedicated sales and account teams, it recognizes the need to remain relevant in the market and expand its customer base,” said Addie Palin, Senior Account Manager at Jacobs Agency. “Our goal with this project is to align the Idealease brand with the value of the services and solutions it provides. We’ll do this by crafting a solid communications strategy and visual identity for the brand and then activating it internally and externally.”

Brand refresh activities are set to kick off in March, with the launch planned for Q3 2013.


About Jacobs Agency

Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit



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Jacobs Agency

At Jacobs Agency we like to keep it simple. We’re more objective-based than knee-jerk based. We deliver results not rhetoric. Our clients seem to like that better. Results seem to spend better. Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.