Jacobs Agency Wins Two Davey Awards
CHICAGO, October 22, 2013 — Jacobs Agency has been honored with two 2013 Davey Awards. Overseen by the International Academy of the Visual Arts (IAVA), the Davey Awards honors the finest creative work from the best small creative firms, agencies and companies worldwide.
“This year’s Davey Award winners truly represent the best small firms worldwide. The work entered into this year’s competition embodies a smart, tactful approach to creativity and highlights the capabilities and forward-thinking mindset that makes small agencies so unique,” noted Linda Day, Executive Director of the IAVA.
Jacobs Agency received a gold Davey Award in the Design/Print category for developing the Frigo® Cheese sales toolkit. To help Saputo launch new packaging for Frigo Cheese, Jacobs Agency designed and printed sales collateral that was inspired by the clean, white look of the redesigned line of Italian-style cheeses. The kit features the Frigo brand story, along with a series of sell sheets that showcase everything from new packaging, to new products, to Saputo’s unprecedented commitment to supporting their retailer customers’ marketing efforts.
The Agency also received a silver Davey Award in the Integrated Campaign category for the Nicor Gas “Liberate” campaign. To build awareness and secure participation in the Nicor Gas Energy Efficiency Program, Jacobs Agency developed an integrated plan that includes a mix of mass media and public relations. The campaign targets homeowners and businesses within Nicor Gas’ northern Illinois footprint. To date, the Agency’s efforts have driven web traffic by 88% and call center volume by 19%. This is the second award that Jacobs Agency has received for the Nicor Gas “Liberate” campaign, which netted a gold Stevie® Award for Marketing Campaign of the Year/Utilities in June 2013.
“We are thrilled about receiving two 2013 Davey Awards!” said Rachel Ryan, Associate Creative Director. “Both of these projects are great examples of the high caliber of work that results from true agency-client partnership and creative freedom. We owe a ‘big thanks’ to our clients for this win.”
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit www.jacobsagency.com.
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