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Maplehurst Bakeries engages Jacobs Agency for IDDBA event support for fourth year

CHICAGO, May 31, 2013 – For the fourth straight year, Jacobs Agency will support  Maplehurst Bakeries’ exhibit at the International Dairy-Deli-Bakery Association (IDDBA) Expo, to be held Sunday, June 2 – Tuesday, June 4 in Orlando, FL. Maplehurst Bakeries is the trusted solutions-oriented partner to in-store bakeries and world-class manufacturers of quality frozen dough, bake-off and fully finished baked goods. The IDDBA Expo is the largest show in the world serving the dairy, deli and bakery categories, targeting the supermarket and foodservice industries.

In order to underscore Maplehurst’s brand promise, “Your success is the core of our business, ®” Jacobs Agency designed booth displays, signage and collateral that position Maplehurst’s products and capabilities as solutions to retailer issues and challenges. “Each year, our IDDBA communications evolve to impress upon conference attendees that Maplehurst Bakeries is not simply a product manufacturer, but a leading in-store bakery solutions partner,” explained Jourdan Huys, Account Manager. “Through a mix of data-driven insights and high-impact food photography, the booth showcases Maplehurst’s expertise and commitment to their customers’ business.”

In addition to IDDBA, Jacobs Agency supports Maplehurst’s sales enablement efforts, packaging and label design, merchandising and online initiatives.


About Jacobs Agency

Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit



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Jacobs Agency

At Jacobs Agency we like to keep it simple. We’re more objective-based than knee-jerk based. We deliver results not rhetoric. Our clients seem to like that better. Results seem to spend better. Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.