New VP of Client Services Joins Jacobs Agency
CHICAGO, March 17, 2014 — Bill Tourlas is Jacobs Agency’s new VP, Director of Client Services. In this role, Bill will be responsible for leading the account team, nurturing the Agency’s existing client relationships, and supporting business development.
With nearly 30 years of agency experience, Bill has held leadership positions at Fathom Communications, Havas Worldwide, JWT and FCB Chicago. He’s previously led initiatives for Navistar, Citi Bank, Western Union and Blue Cross Blue Shield, and collaborated with organizations across financial, entertainment, transportation and education industries. Most notably, Bill was the driving force behind the launch of Western Union’s gold card program, as well as the energy bills campaign for the Chicago Metro Agency for Planning. As a marketer, Bill believes in the power of partnership, and has a love for brand strategy, and integrated marketing.
“The fit between the Jacobs Agency philosophy of through the lines marketing and my approach to both integrated marketing and overall collaboration with clients and partners was so natural that this role seemed almost custom made. It’s a great place to be and I’m happy to join the leadership team in making great things happen here.”
“We are beyond pleased to add Bill to our senior leadership team at Jacobs Agency,” said Tom Jacobs, President. “We are eager to tap his experience, fresh thinking and mentoring capabilities, and we’re excited by the value and expertise he can lend to our culture, our current accounts and our new business opportunities.”
In his free time, Bill enjoys tennis, cooking and spending time with his wife and three daughters. As a father, he is also passionate about his recent involvement with the Elmhurst Children’s Assistance Foundation (ECAF).
Over the years, Bill’s work has been recognized with numerous local and national marketing and creative awards, including the Effies, DMA Echos, BMA Tower Awards, the Stevie Awards, the Communicator Awards, and a host of CADM Tempos.
About Jacobs Agency
Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit www.jacobsagency.com.
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