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O-Cedar Looks to Jacobs Agency for ProMist Re-Launch

CHICAGO, April 9, 2014 — Freudenberg Household Products, LLP, d.b.a. O-Cedar, has engaged Jacobs Agency to help build national awareness and excitement for its newly redesigned ProMist MicroFiber Spray Mop among consumers. O-Cedar is a well-known manufacturer of household products, including mops, brooms, brushes, sponges and other cleaning tools.

To get consumers excited about 16 features of the new ProMist MicroFiber Spray Mop, Jacobs Agency developed the “Welcome to Cleantown” creative platform.  Done in an illustrative style, the campaign look-and-feel mirrors a social game after research pointed to the sustained popularity of social games with females head of household. The promotion thematic extends across in-store and on-product point of sale, digital and video assets, and an integrated Facebook promotion.

The social media component of the effort includes a robust content calendar with branded imagery directing participants to a high-stakes sweeps attracting fans and followers with a $10,000 home makeover, $1,000 monthly cash prizes and product giveaways.

“The harmony between the prize and promotion style is different, eye-catching and proving to be very effective,” explains Peter Raisch, Senior Account Manager. “The ProMist is a great product made by a company who cares about quality, and that word is spreading quickly thanks to the power of social media.”

The campaign launched March 1, 2014 and runs through September 30, 2014. To date, the promotion has resulted in a 55 percent lift in Facebook likes, as well as more than a hundred thousand entries.

 

About Jacobs Agency

Chicago based Jacobs Agency helps clients untangle their business problems. While their industries vary, the reason clients come to us is the same: they need sharp thinking, superior creative and the ability to reach targets on multiple levels. Today’s communications landscape has complexities that can immobilize even the brightest marketers. We are undaunted. Why? With Through the LinesSM engagement, our proprietary philosophy and marketing model, we understand and can expertly navigate the landscape’s intricacies. How? We start with an Objectives-Based Approach. From Targeted Awareness to Audience Engagement, from Lead Generation & Prospect Nurturing to Sales Enablement and Brand Refinement, we keep a client’s objectives as our guide and we produce breakthrough results. Have a complex business issue that needs straightening out? Call us at 312.664.5000 or visit www.jacobsagency.com.

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At Jacobs Agency we like to keep it simple.
We’re more objective-based than knee-jerk based. We deliver results not rhetoric.
Our clients seem to like that better. Results seem to spend better.
Yeah, it’s a pretty tangled marketing web out there. And we’re just the guys to untangle it.